I recently had the pleasure of getting to know Debra Chin of MotoChic Gear after discovering her campaign to market her original MotoChic Gear designs on the well known Kickstarter.com website.
Debra, a motorcycle enthusiast and marketing collegiate had a desire to design functional and fashionable active wear for the growing need of woman riders.
Born out of necessity, she had used a borrowed backpack on one of her many outings and felt the bulky shape and size were uncomfortable and didn't fit her feminine shape. In her initial research she had found through surveying groups of woman that 86% of woman riders used a back pack and 96% of those surveyed were interested in the features that spoke to the needs of the woman rider.
So the idea was born. Debra, the designer herself, had drawn inspiration from the needs of woman but also had been discouraged by the “shrink it and pink it” concept that permeates the somewhat male oriented industry, and felt that fashion and function needed to blend together to create products that woman really want and need. The Lauren bag was her first prototype, a sleek backpack, that quickly transitions into a purse. The bag was inspired by model and motorcycle enthusiast Lauren Hutton. The bag is practical and stylish made from a combination of leather and poly with emphasis on the durability factor.
In addition to the Lauren bag Debra also designed the Valerie, a ride bag/wallet combo. The idea for this bag came from Moto racer Valerie Thompson who admiralty is all girly when it comes to things like this. This little bag is fashionable and functional while still being pretty and safe worn as a cross body while riding.
Although its early in the process of getting these bags in the hands of the consumer Debra is already looking at ways to expand her product lines. The concept of more embellishment has come up a lot and she is looking at design ideas to bring the bling factor while still maintaining functionality. There are also ideas to bring colour to these bags including white and red using some of the impact current trends in fashion have inspired.
Debra, a rider herself, and general Moto enthusiast, brings a tremendous energy to MotoChic Gear. She is personally excited to bring this product to market and her enthusiasm and positive attitude make her a force to recon with in the ever-growing Moto-Fashion industry.
Pre orders for the bags can be made through www.motochicgear.com and bags are ready to Canada without issue.
I think your bag is the best I've ever seen...plus it's made by a female who knows what a female likes/needs.
- Valerie Thompson Racing
Photo: BMF - Barbara M. Fuentes
We've come a long way, baby.
My muse for this design was iconic American model, actress, and motorcycle enthusiast, Lauren Hutton. Did you know Lauren was the original vice-president of the Guggenheim Museum Motorcycle Club? Yes, she's badass and so is this bag. Exclusively designed as the ultimate lifestyle bag, the Lauren converts from a functional backpack to a chic, everyday purse and is the only bag you'll ever need for on or off road adventures. Wait until you see this beauty in person…
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